You will optimize resources : you will learn which actions to focus on and which ones to leave aside by understanding your clients ' pain points and their possible objections. You will personalize your content more intelligently. It will strengthen the relationship with the sales team : the people who carry out sales tasks in your project are the ones who are closest to and know your customers best, being a clear element in the development of a buyer persona .
Listen to them and work hand in hand with them. Buyer persona: what it is and how to create it in five steps - erik mclean nfoRa6NHTbU unsplash 1024x683 How to create a buyer person ? Now we want you to understand how you could create a buyer persona whatsapp list in five steps, with ideas that you will have to work on and dedicate the necessary time to. Let's go there! Step 1: Define your needs The first step in designing a good buyer persona is knowing what you need to know to define your ideal client.
Remember that information is power and that the more information you collect, the better you can define your buyer persona . The questions you ask about your buyer person should range from general areas to personal questions. Here are some examples: Demographic data: age, gender, location, income, social class… Personal situation: is this person married, separated or divorced? Does she live alone, as a couple, share a flat or continue with her parents? He has children? Employment information: study or work? What is your job title? In which company and sector do you work? What prospects for the future do you have? Objectives and goals: What objectives and visions for the future do you have? It is advisable to differentiate personal and professional goals .