As a social platform, Xiaohongshu produces content every day. Through the sharing of Xiaohongshu users or bloggers, we can see the core of the content, and this core can often impress you and me very accurately and precisely.
After dismantling the content of 500 explosive telemarketing list articles, we concluded that one of the main factors of explosive articles is choosing the right keywords, that is, choosing the right words.
What does the right word mean?
In fact, the product details page and product description will be reflected, and in Xiaohongshu marketing, these words can be well polished and accurately selected, which will help our products to better contact users.
To put it bluntly, the right word is the keyword we enter when searching for the product we want. We may search for its performance, and we also search for the name of the product . If we want to sell a literary waterproof canvas bag now, users may find us by searching for "canvas bag", or they may find us by "waterproof canvas bag", so the positioning of "literary canvas bag" is very accurate.
Taobao business advisor - refer to Xiaohongshu;
Analyze the keywords of peer notes;
Xiaohongshu search drop-down box;
Take the perfect diary eyeshadow palette as an example;
Take the insulation bowl as an example - the right words in the field of mother and baby;
Xiaohongshu official word bag;
Notes on choosing the right words.
Of course, it does not mean that you can sit back and relax when you choose the right words. We should do it in combination with a series of steps for community note posting.
The main content of this class is more practical, and there are many details worth noting. So let's talk about it first, how do we choose the right word?
1. Looking for Taobao Business Advisor
The business advisor can help sellers understand the daily business data of their own stores and the business data of their counterparts on Taobao. To put it bluntly, it is helpful to the search habits of consumers.
Brand Marketing of Xiaohongshu: After dismantling 500 popular articles of Xiaohongshu, we summarize these routines (1) Select the right words
Including the number of pageviews, the number of visitors, the number of paid sub-orders, the payment amount, the payment conversion rate, the customer unit price, the refund amount, and the rate of change. By observing the changes in the background data, you can learn about the products that people use when searching for the store's products. Keywords, and then select and extract the keyword as a reference for keyword selection when Xiaohongshu is launched . Although the search keywords of Xiaohongshu crowd are different from those of Taobao search, they still have reference value.
At the same time, it also includes the industry ranking, the average and excellent value of peers and peers for reference and comparison. Learning from peers is also a great way to do it.
Second, analyze the keywords of peer notes
It is very important to choose the right keyword. It is actually a traffic portal. It is one aspect that we simply let the blogger send this note, but it is useless to only have a very dry content to talk about how good my product is. The words we choose determine how others find us. Sometimes, even though our products and the selected words may not be very accurate, they must be related. At this time, we need to know what the related words of our industry or industry are.
It is not enough if we just know the relevant keywords of our own notes. We should also analyze the situation of the notes of our peers, know the layout of the keywords, and get the overall core keywords. By comparing and filling the gaps , we can save a lot of time. Think, but also have more reference.
In fact, the most primitive gameplay of keywords can be called customer testimony. If we see something and don’t understand it after reading it, we will use keywords to search.
Let's check what are the keywords that appear most frequently in the notes of our peers. Only when we find out what these keywords are, can we make a way to subdivide the keywords, which is beneficial for Xiaohongshu users to search for us, and it is also beneficial to the key words. The correlation performance in words will be stronger, and such steps can help us segment traffic.
3. Xiaohongshu search drop-down box
There is also a place for reference, which is the drop-down box of Xiaohongshu. For example, when we search for a certain keyword on Taobao, the system will have a drop-down box f