For this reason, brands that base their Country Email List relationships with the consumer on such beliefs also develop much longer lasting ties. In many ways, activism is more effective than many traditional marketing tools, "says Lucy Curry, Country Email List director of the consultancy Rally, in statements to Forbes . When it emerges from the belly of brands, activism takes multiple forms. Activism sometimes dresses up in the "suit" of education to Country Email List educate the audience on certain issues. It's what she did back in her Ella Barbie day to try to derail endemic racism in America. On other occasions, activism Country Email List involves associating with NGOs to give wings to the important work that these organizations carry out under their roof. Activism is also about implementing programs with the Country Email List ultimate goal of making progress on a certain issue (or also encouraging others to join the fight). Despite the fact that a hides behind multiple faces, it is important in any case that activism anchors in the values ​​of the brands, in their own corporate culture. Activism means commitment, and Country Email List commitment has an easier time staying intact when it is in tune with the values ​​and culture of the brands. The position of COM , whose relevance has Country Email List had to deal with quite a few setbacks in recent times, has withstood surprisingly well the onslaught of the crisis stemming from OVID-19. According to a recent study by the Country Email List consulting firm Clear , more than half of marketing directors say that their influence has spread its wings in recent months. And only 5% of Cos confess to having seen their influence diminished at the corporate level. Even so, marketing directors would do well not to rest on their laurels , especially Country Email List when in their day they have to deal with the tension (increasingly pronounced) between the long-term