According to eMarketer , from 2012 to 2016 there was an 87% growth in the number of people who watched video online. In this scenario, one of the video formats that has become more popular on the Internet is the vlog. In this article, you will find out what a vlog is and why they are so successful. In addition, we will show you all the steps to create yours and make sure it is a success. What is vlogging? Before videos became popular, vlogs were called podcasts , a term used to refer to audio and video posts. Today, the two adopted their own nomenclature. The term vlog is used to define video streamers, even if they don't use a blog. The vlog is published by other means of communication , such as YouTube and more recently, by Instagram's IGTV . People who make vlogs are called vloggers or vloggers. With the growth of social networks, they also take advantage of other resources such as live broadcasts . The C级执行名单 vlog, therefore, is a mixture of blogs with streaming, and it is about videos made in the first person. And the reason for its success is the fact that the vlogger speaks in a very direct way to his audience, which generates a strong identification between the person and the latter. In addition, videos can feature visual effects that enrich the user experience, and they also have a higher ability to go viral, which is one of the reasons why there are so many famous vloggers. But what are the elements to make a successful vlog? How to make a successful vlog Recording and uploading a video is not difficult at all, what is really important is knowing how to highlight the content. To give you an idea, YouTube has more than a billion users, so the amount of content generated daily is practically infinite. But if you follow our advice you will know how to win over your audience. By following these practices, with planning and effort, you'll be well on your way to making a successful vlog. Plan your content The first step is content planning. Keep in mind that celebrity vlogs are only successful because they actually send a message that their followers care about. Ideally, make a vlog about content that you master or are very interested in so that you can transmit quality content to the public. Remember that you will never win over your audience if you do not offer them quality content in return. In addition, the content must be different for each video, so as not to get tired of becoming repetitive. Bet on news, since one of the great advantages of a vlog is that it is open and flexible. Be open to criticism and suggestions Those who deal with the public already know: it is not possible to please everyone. Making a vlog will get both praise and criticism, so don't shy away from it, ask for suggestions on where you can improve. However, it is necessary to know how to differentiate a criticism of personal taste from one that alerts you to a real problem. Disrespectful criticism should be ignored, but feedback should always be welcome, and if they tell you about changes that will improve your videos, even more so!